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Commercial Orchestration manages the entry point of the logistics chain, ensuring that every inquiry is converted into a technically feasible and profitable mandate.

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1. Customer Relationship Orchestration

Using CENTRICO, the system manages the lifecycle of the clientRelationship:
  • Proactive Inquiries: Converting leads into confirmed transport requests.
  • Role Validation: Ensuring the customer has the correct commercial standing (Provisional vs. Validated) before enabling booking flows.

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2. Dynamic Quotation Engine

Orchestrating the margin calculation by combining:
  • Direct Costs: PUL (Profit per Unit) calculated from the Design module’s cost archetypes.
  • Market Conditions: Real-time capacity availability and peak-season surcharges.

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3. Communication Hub

The orchestration layer centralizes all stakeholder communication, ensuring that quote approvals, booking confirmations, and document rejections are distributed to the correct Contacts registry entries.